Freetime Watersports Limited ("Horseshoe Lake") operates www.horseshoelakeactivitycentre.co.uk and may operate other websites. It is Horseshoe Lake policy to respect your privacy regarding any information we may collect while operating our websites.
Like most website operators, Horseshoe Lake collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. Horseshoe Lake purpose in collecting non-personally identifying information is to better understand how Horseshoe Lake visitors use its website. From time to time, Horseshoe Lake may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.
Horseshoe Lake also collects potentially personally-identifying information like Internet Protocol (IP) addresses for logged in users and for users leaving comments on www.horseshoelakeactivitycentre.co.uk blogs/sites. Horseshoe Lake only discloses logged in user and commenter IP addresses under the same circumstances that it uses and discloses personally-identifying information as described below, except that commenter IP addresses and email addresses are visible and disclosed to the administrators of the blog/site where the comment was left.
Gathering of Personally-Identifying Information
Certain visitors to Horseshoe Lake websites choose to interact with Horseshoe Lake in ways that require Horseshoe Lake to gather personally-identifying information. The amount and type of information that Horseshoe Lake gathers depends on the nature of the interaction. For example, we ask visitors who sign up at www.horseshoelakeactivitycentre.co.uk to provide a username and email address. Those who engage in transactions with Horseshoe Lake are asked to provide additional information, including as necessary the personal and financial information required to process those transactions. In each case, Horseshoe Lake collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor's interaction with Horseshoe Lake. Horseshoe Lake does not disclose personally-identifying information other than as described below. And visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.
Horseshoe Lake may collect statistics about the behavior of visitors to its websites. Horseshoe Lake may display this information publicly or provide it to others. However, Horseshoe Lake does not disclose personally-identifying information other than as described below.
Protection of Certain Personally-Identifying Information
Horseshoe Lake discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on Horseshoe Lake behalf or to provide services available at Horseshoe Lake websites, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using Horseshoe Lake websites, you consent to the transfer of such information to them. Horseshoe Lake will not rent or sell potentially personally-identifying and personally-identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, Horseshoe Lake discloses potentially personally-identifying and personally-identifying information only in response to a subpoena, court order or other governmental request, or when Horseshoe Lake believes in good faith that disclosure is reasonably necessary to protect the property or rights of Horseshoe Lake, third parties or the public at large. If you are a registered user of an Horseshoe Lake website and have supplied your email address, Horseshoe Lake may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what's going on with Horseshoe Lake and our products. If you send us a request (for example via email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. Horseshoe Lake takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.
If Horseshoe Lake, or substantially all of its assets, were acquired, or in the unlikely event that Horseshoe Lake goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of Horseshoe Lake may continue to use your personal information as set forth in this policy.
What rights you have over your data
If you have an account on this site, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.
Access to information
The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.
What we collect and store
While you visit our site, we’ll track:
- Products you’ve viewed: we’ll use this to, for example, show you products you’ve recently viewed
- Location, IP address and browser type: we’ll use this for purposes like estimating taxes and shipping
- Shipping address: we’ll ask you to enter this so we can, for instance, estimate shipping before you place an order, and send you the order!
When you purchase from us, we’ll ask you to provide information including your name, billing address, shipping address, email address, phone number, credit card/payment details and optional account information like username and password. We’ll use this information for purposes, such as, to:
- Send you information about your account and order
- Respond to your requests, including refunds and complaints
- Process payments and prevent fraud
- Set up your account for our store
- Comply with any legal obligations we have, such as calculating taxes
- Improve our store offerings
- Send you marketing messages, if you choose to receive them
If you create an account, we will store your name, address, email and phone number, which will be used to populate the checkout for future orders.
We generally store information about you for as long as we need the information for the purposes for which we collect and use it, and we are not legally required to continue to keep it. For example, we will store order information for 7 years for tax and accounting purposes. This includes your name, email address and billing and shipping addresses. After this 7 year term all information will be destroyed.
We will also store comments or reviews, if you choose to leave them.
Who on our team has access
Members of our team have access to the information you provide us. For example, both Administrators and Shop Managers can access:
- Order information like what was purchased, when it was purchased and where it should be sent, and
- Customer information like your name, email address, and billing and shipping information.
Our team members have access to this information to help fulfill orders, process refunds and support you.
What we share with others
We share information with third parties who help us provide our orders and store services to you;
for example the governing bodies such as:
- Royal Yachting Association
- The British Canoe Union
- Adventure Activities Licensing Authority
- The Emergency Services
We accept payments through PayPal and RMS Merchant Services. When processing payments, some of your data will be passed to PayPal and RMS Merchant Services, including information required to process or support the payment, such as the purchase total and billing information.
We process our accounting with Xero, when processing orders some of your data will be passed to Xero, including information regarding your order, name, address, email and purchase total and billing information.